News

News:

14 November 2017
100percent für Kommunikation: METZLER : VATER in der neuen Agenturallianz für mehr Effizienz und Effekte

Die METZLER : VATER group bildet ab sofort mit sechs weiteren Agenturen die strategische Allianz 100percent. Ziel der Kooperation ist es, die Spezialistenkompetenzen aus verschiedenen Disziplinen noch intensiver...

21 November 2016
METZLER : VATER wins lead for worldwide used-car programme

METZLER : VATER is taking on worldwide communication on behalf of the used-car programme of the BMW Group with immediate effect. As the lead agency, the Munich-based digital agency of METZLER : VATER will take care of international communication concerning the BMW Premium Selection.

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26 September 2016
METZLER : VATER activates sponsoring

This year 2016 marks the fifth consecutive time that METZLER : VATER as operative agency is responsible for comprehensive on-site activation of the BMW running engagement. The Agency implements the sponsoring  at all of the seven major marathon races (Vienna, Hamburg, Leipzig, Berlin,...

30 August 2016
METZLER : VATER is Lead Agency for Supplier Innovation Award

METZLER : VATER realises the BMW Supplier Innovation Award 2016 as lead agency on behalf of BMW. The Agency will develop and implement a comprehensive event concept, including stage production, for the top-class event. About 360 international guests are expected to attend the festive award...

10 August 2016
METZLER : VATER in charge of the online presence of the BMW World

Munich, 10 August 2016 – METZLER : VATER will be in charge with immediate effect of the joint online presence of the BMW World and the BMW Museum. In particular, the Munich-based communication agency will be responsible for technical maintenance and content management of the central website....

23 June 2016
METZLER : VATER lead agency for events after brand launch

With immediate effect, METZLER : VATER will implement all internal events for MINI Brand Management. Over the coming two years, and optionally for a third year, the Agency acting as lead agency, will take on conception, planning and implementation of all internal events, including local and...

1 June 2016
Extending a warm welcome to AB InBev!

METZLER : VATER have won the world’s largest beer brewery group, Anheuser-Busch InBev, as new customer. The first project entrusted to the Agency is to implement a premium incentive trip to the US in the spring of 2017 – with which the brewery group is rewarding and motivating its most...

18 April 2016
METZLER : VATER implement Service Excellence Award

METZLER : VATER implemented the Service Excellence Award for BMW in the German market for the first time. With this award, BMW Group honours its partners for particularly high customer satisfaction and quality.

 

The award ceremony in Bad Neuenahr was attended by about 100 guests...

14 April 2016
OOH Campaign starts for BMW Festival Night

The 360°-communication campaign designed by METZLER : VATER for the BMW Festival is entering the next round. Across-the-board communication for the BMW Festival Night scheduled for September coming – one of the highlights of the BMW anniversary year – is now starting with a comprehensive out-of...

10 March 2016
METZLER : VATER communicates on behalf of BMW Festival

In September 2016, the BMW brand will celebrate its centenary and present its vision for the future at the “BMW FESTIVAL – THE NEXT 100 YEARS”. METZLER : VATER implements the all-round communication campaign for the great public festival (9 – 11 September), which will be one of the highlights...

18 February 2016
METZLER : VATER Maintains Lead in Controlling CRM Measures

METZLER : VATER continues to control face-to-face customer acquisition measures for the BMW, BMWi and MINI brands. Repeat orders include overall conception and implementation of response-oriented BMW Group CRM measures for the German market. The central goal is to generate contacts with high-...

10 February 2016
Product Launch Event for Honor

Premiere in Munich: It was the first time that METZLER : VATER worked for Smartphone manufacturer, Honor. In February 2016, in a cooperation with lead agency, psLIVE, the Agency implemented the launch of new model, “Honor 5X”, in Western Europe for the subsidiary brand of Chinese mobile phone...

4 February 2016
METZLER : VATER implements Sales-Push Campaign for Microsoft Distributors

METZLER : VATER is implementing KICK IT 4.0 sales-push campaign for major German Microsoft distributors by combining it with top sports event of the year, the UEFA Euro 2016 football championship. Thus, Kick IT 4.0 continues where previous award-winning METZLER : VATER activation campaigns for...

25 January 2016
METZLER : VATER wins Marc O'Polo as new customer

From now on, METZLER : VATER will support fashion label, Marc O’Polo, with its CRM expertise. In an initial joint project, the Agency will employ specially trained brand ambassadors throughout Germany, in nine flagship stores of the premium brand, in order to win new customers for the “Marc O’...

7 January 2016
Winter sports kick-off for METZLER : VATER

The BMW IBU Biathlon World Cup in Ruhpolding, Germany, also marks the beginning of the winter sports season for METZLER : VATER. On behalf of BMW, METZLER : VATER implements the on-site appearance of the title-sponsoring engagement at the German venues of the BMW IBU Biathlon World Cup, this...

2 November 2015
Football training camp with champion pairing Bundes-Jogi (Joachim Löw) and Kult-Kaiser (Franz Beckenbauer)

The members of the Media-Saturn Holding´s sales force were sent to football training camp in order to prepare for the release of the new operating system Windows 10. Supported by comedian Matze Knop, who slipped into the roles of Bundes-Jogi and Kult-Kaiser, modern storytelling made it possible...

9 September 2015
METZLER : VATER becomes top 5 acency for live communications

For the first time, METZLER: VATER is among the top five German agencies for live communication with the highest rate of turnover. In the overall agency ranking by W&V, Horizont and FAMAB, the agency was able to post a significant increase in fee turnover over the previous year and...

27 May 2015
METZLER : VATER university team wins silver apple at FAMAB New Talent Award 2015

Cheers at the FAMAB New Talent Award: Coached by METZLER : VATER, the team of Heilbronn University, Campus Künzelsau of the Reinhold-Würth-Hochschule (RWH) academy, won the Silver Apple in a thrilling final at the new-talent award of the event sector. A total of eight university teams...

9 April 2015
Martin Binder appointed Team Manager at METZLER : VATER

Martin Binder, to date Senior Project Manager at METZLER: VATER, will take on the position of Management Supervisor for the Live Communication area with immediate effect. As Team Manager he will, together with Vera Maier, be responsible for the technical direction and development of the...

26 February 2015
METZLER : VATER realises integrated partner campaign for Microsoft

This is the third time that Microsoft Germany relies on the live and digital expertise of METZLER : VATER to realise a large-scale motivation campaign for IT partners. The cross-media campaign called “Cornucopia of Wisdom” is geared towards providing sales training to a total of 30,000...

17 November 2014
METZLER : VATER win NFON as a new customer

Having won telecommunications service provider, NFON, as a new customer, METZLER : VATER realised the “NFON Partner Event 2014” for the first time in last October. More than 200 actual or potential partners participated in the half-day event, where the introduction of the new NFON partner...

20 October 2014
Event-sales ranking: METZLER : VATER hit Top Ten in Germany

METZLER : VATER made seventh place in the ranking of highest-grossing event agencies, which was held jointly by W&V, Horizont, and FAMAB Verband Direkte Wirtschaftskommunikation. Thus, METZLER : VATER is one of the major live-communication agencies in Germany.

 

Ranking was...

7 October 2014
Hello Rhine: METZLER : VATER sets up offices in Düsseldorf

As of 1 October, METZLER : VATER are represented at yet another location in Germany. In the year of its tenth anniversary, banking on growth in the live-communication segment, the agency has set up new offices in Düsseldorf in addition to existing locations in Zorneding and Munich. In...

25 September 2014
METZLER : VATER plans series of events for Alphabet for the first time

METZLER : VATER takes action for the first time on behalf of business mobility company, Alphabet. The leasing and full service provider is one of the leading companies on an exciting growth market, where holistic mobility solutions affording companies the highest possible degree of flexibility...

22 September 2014
Armin Peuser joins METZLER : VATER as key account director

METZLER : VATER takes Armin Peuser on board as key account director to extend its management team. In this position, which has been newly created at METZLER : VATER, he will be responsible for strategic expansion of the business development and key account management divisions.

 

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5 August 2014
METZLER : VATER in the Event Design Almanac 2014/2015

METZLER : VATER is represented in the Event Design Almanac 2014/2015 with no less than two highlight projects. Published annually by avedition publishing house in collaboration with FAMAB Verband Direkte Wirtschaftskommunikation, this coffee-table book presents the most innovative live-...

10 June 2014
Vera Maier becomes team leader at METZLER : VATER

With Vera Maier, METZLER : VATER are reinforcing the team of leaders in the live communication division at the head office in Zorneding. She commands more than seven years of experience in the event sector, including corporate events, road shows, fast moving consumer goods and commercial...

3 June 2014
Old for new: METZLER : VATER implements Fujitsu refresh IT campaign

METZLER : VATER have realised the refresh-IT distribution campaign for Fujitsu Germany. In this campaign, Fujitsu called on its channel partners to press ahead with its business customers changing over to new, high-performance IT hardware. METZLER : VATER was responsible for the concept as well...

9 April 2014
Changes in the METZLER : VATER Management Board

There have been some changes to the METZLER : VATER Management Board at the Munich location. The communication agency took on board Pierre Hüttner as managing director of the business segment, METZLER : VATER campaigns, which is located in Munich. He is the successor of Guntram Kopp, who had...

6 March 2014

Ready, steady, Lifebook! METZLER : VATER campaign for Fujitsu channel notebook

What makes a good business notebook? That is the question Fujitsu asked its trade partners in Germany. The objective: to develop with the assistance of those, who should know best, a channel notebook for the LIFEBOOK e-line, optimised for use in daily business. METZLER : VATER were fully...

25 November 2013

METZLER : VATER wins PowerBar account

The European PowerBar website will be redesigned in early 2014. In the pitch for the digital communication account, METZLER : VATER prevailed over three renowned competitors and will rework the existing PowerBar online presence in German and English for the European market.

 

The...

1 October 2013

METZLER : VATER to attend the 2013 running sports season, once again, on behalf of BMW

After last year’s successful cooperation, METZLER : VATER will, once again, accompany BMW in the 2013 running season. In their capacity of operative agency, METZLER : VATER will perform a total of seven major events in Germany, including marathons, half marathons and the BMW presence at the...

18 June 2013

METZLER : VATER realises ProTour 2013 for B/S/H/

From February through March, eight German cities hosted this major brands road show in the consumer products sector, which opened its gates for approximately 2,000 invited guests of specialised retailers.

 

The mobile product fair offered an ideal platform for visitors to gain...